Social by InstantDM - AI-native social media scheduler
Social by InstantDM is an automation-first social media scheduling and management platform built for creators, marketing teams, and agencies. It unifies publishing, analytics, and content planning across major social networks from a single workspace. Designed with AI agents and developers in mind, the platform provides deep integration options, allowing posts to be managed through standard dashboards, hosted MCP servers, or a signed REST API.
- Cross-Platform Publishing: Queues and publishes content natively across Instagram, Facebook, X, LinkedIn, TikTok, Pinterest, Threads, and YouTube.
- Built-In MCP Server: Exposes tools via a hosted Model Context Protocol endpoint for seamless agentic workflows in Claude, Cursor, and ChatGPT.
- Signed REST API: Offers versioned endpoints and webhook event subscriptions to trigger automated publishing pipelines directly from code.
- AI Caption Generation: Produces brand-aligned captions and platform-specific variations using configurable prompts and assistant workflows.
- Team Collaboration: Supports multi-role user permissions, review cycles, inline comments, and shared media libraries across workspaces.
- Bulk CSV Imports: Enables mass post scheduling and straightforward migration from legacy tools like Buffer, Later, and Hootsuite.
The platform fits professional social media managers, solo creators, and technical builders looking to merge human workflows with programmatic automation. Infrastructure features include region-compliant storage, Meta Business Partner status, and pooled multi-account management. Available across Pro, Max, and Ultra subscription tiers, complete with trial access and annual billing options.
